SAY HI TO OUR IN-HOUSE DESIGNED PRINTS: SIERRA 👋
Say hello to our series of SIERRA prints drawn by our in-house designer! When asked what the inspiration behind this print was, our designer said that she was inspired by the beauty of nature. Featuring mountains, rock formations, tidal waves in the boundless ocean, and inserts of majestic floral blooms, Sierra print was borne in three colour palettes: Autumn Sonata, Pastel Sorbet, and Rouge Oceania.
Trixiebelle A-line Button Midi Dress: An ode to the classics, and sister to Merrifolk, Trixiebelle features an A-line midi silhouette and a straight-cut neckline. It comes with a detachable waist sash and sash loops. This elegant A-line silhouette easily makes it anywhere from day outings to night dinners, and perhaps even a casual pre-wedding shoot? (▰˘◡˘▰)
Claire Abstract Shift Dress: Nope, we did not forget about our office crowd! Claire features a timeless shift silhouette and is a modest piece suitable for making a creative impression at the office or event settings. Should things get too complicated, put on a neutral-hued blazer and get going with the #galboss vibe! (☞ﾟ∀ﾟ)☞
Rochella Abstract Two-way Waist-tie Tent Dress: Anything two-way is pure bliss for us! With two different hues to each side, you can wear this dress more times and that means more bang for the buck! Rochella comes in a loose-fit tent silhouette with a detachable waist sash, making it ideal for laidback vacations and getaways (◕‿◕✿)
The story for every clothing begins like this...
Once the silhouette, pattern and colour palettes have been decided, the design will be sent to our manufacturing team for sampling. Sampling refers to the making of the first clothing sample, and this is a required step for us to test the fit of the dress, or if there is a need to make some alterations to the fit!
After which, the print will be sent to the factory for printing. Here is when we decide the placement for the print design, and when the tuning of colours begin. A pattern or template will then be created via their software system and will afterwards be used in the cutting of the printed fabric according to the already-decided placement. Due to the print placement requirement (all dresses need to have a similar print position), a considerable amount of the fabric percentage would actually not be used in the making of the dress. This also results in the increase in costs in material and effort required.
Once this is done, we will do a final confirmation on the clothing before we put in the order for mass production! All these will usually be done during our monthly work trips where we will also visit the factories, interact with some of the workers, and also experience a little bit of hands-on activity! ◕‿◕
Hope you enjoy reading about how the SIERRA print comes about and also enjoy a little of the behind-the-scenes production process!
Swipe to see more!
(click on the next arrow > to view the slide show above)